Sahal
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Creative studioAhmedabad, IndiaClient project

A site judged by people who make images for a living

Foxera Studio shoots cinematic commercial work. Their site had to clear a higher bar than most, because a visual studio with an ordinary website argues against itself.

Visit Foxera Studio
The Fox Era Studio website, showing the cinematic dark hero and portfolio sections
Timeline
2 to 3 weeks
Built with
WordPress
01The client

Who Foxera Studio are

Foxera Studio has been producing cinematography, photography and post-production work since 2019, alongside social content. They describe their own standard as cinematic craft and artistic precision.

That creates an unusually demanding brief. For a visual studio the website is itself a work sample. If the site looks average, it quietly contradicts everything in the portfolio behind it.

03The approach

How it was built

The difficulty here was holding a level, not solving a technical problem. When the client is a creative agency, the work has to stand next to what they produce every day and not look like the weakest thing in the room. There is no specification for that. You know when it is not there.

Which meant the site had to get out of the way of the work. The images carry it, the interface stays quiet, and every decision was measured against whether it made the portfolio look better or just made the page look busier.

Built on WordPress, so the studio can keep the portfolio current themselves without a developer in the loop. For a studio shipping new work constantly, being able to publish the latest shoot the week it lands matters more than the stack it runs on.

04The result

What it does now

The work leads. Portfolio sections run across the four verticals the studio shoots for, food and beverage, product, fashion and automotive, each shown at a size where the craft is actually visible.

A dark, cinematic treatment carries the brand rather than a neutral template, so the site reads as an extension of the reel instead of a container for it.

Client proof sits alongside the work, with testimonials from founders at Jagannath Wafers, Escozor Automation, Social Space and Spark Media.

05In their words

Got something similar in mind?

Thirty minutes, no pitch. We work out whether it is a fit and what it would actually take.

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